That was the seed, as soon as he said that the idea exploded. I instantly saw an app that was so simple; book icons that open up into blog-style posts. So simple, you post and follow people like on twitter.
That's the start of Story's story.
People are always searching for an idea; something to grow. Mostly, ideas are forced into existence. But all the greatest ideas are so simple. They appear so easily that we wonder how they haven't always existed.
CORRECTION: Scrub that, Paul says the idea started from a cooking app he wanted to make.
CORRECTION: Scrub that, Paul says the idea started from a cooking app he wanted to make.